Vitor Medrado,
a creative copywriter
based in Toronto.
In general, a portfolio shows all the coolest things people have done. But it doesn't show how cool they are. Have you noticed this?
A portfolio does not show our commitment. Nobody can see the sleepless nights within it or when everyone on the team stepped back, and we stepped forward instead, saying, "I’ve got you back!".
A portfolio does not show our resilience. Only a bulletproof mind pushes the body to keep taking its best shot. Because for every yes, there are dozens and dozens of nos.
It doesn't show the way we treat people. Respect, generosity, and empathy don't even get a little space on the home page of our portfolio. But they deserve it.
A portfolio shows one of our many dimensions. One of the most important, I confess. But it fails in trying to represent all our complexity.
I'm very proud of all my work that you can see here. Every project contains my brain, my sweat, and my heart.
But honestly, I'm even prouder of who I am—the complete package shaped by my entire history.
If you want to get to know me better, say hello, and we can grab a coffee.
It would be an excellent opportunity to talk about the coolest things I've done and what we can do together.
